The Wholesale Applications Community has been established to increase the overall market for mobile applications.

WAC will achieve this goal by:

• Accelerating and expanding the market for applications – Simplifying application development by giving developers the opportunity to write applications that can be deployed across multiple platforms and multiple operators, and to address a potential global market of more than 3 billion users.
• Creating more compelling applications – Enable developers to utilise both device and network capabilities to create the next generation of applications.
• Providing greater choice for users – Enable portability of applications across devices, operating systems and network operators.

WAC will provide the commercial enablers which will allow the developer to be paid for the applications which are then sold through any associated application store.

To find out the latest on WAC, take a look at the Analyst briefings from May 5th and July 27th 2010.

Enabling developers

WAC will promote the use of web technologies to enable developers to write an application which can run across multiple mobile device platforms. WAC will also enable all applications to be deployed across its multiple connected retail application stores. Together, this will really enable developers to address a huge global market.

The end result of the WAC approach will be to massively increase the number of applications which are available to users by simplifying and lowering the cost of their development, testing and deployment by developers. WAC is the vehicle to bring the mobile industry together to achieve this goal.

If you are a developer, please take part in our survey to enable you to actively influence the evolution of WAC.

To keep informed about WAC please contact us.